01 / FRAME
Define the decision.
Clarify the real question, intended audience, relevant geography, time horizon, and what evidence would change the decision.
Approach
Rigorous enough to defend. Simple enough to use.
The purpose of method is not to make a report look sophisticated. It is to make the answer more credible.
02 / ASSEMBLE
Build the evidence base.
Clean and reconcile internal records; identify relevant research, public datasets, stakeholder evidence, and comparison cases.
03 / ANALYZE
Use the method the question deserves.
Quantitative, qualitative, spatial, comparative, survey, or mixed methods are selected because they improve the answer—not because they sound advanced.
04 / TRANSLATE
State what we know.
Separate findings from interpretation, make uncertainty visible, document limitations, and connect the result to the decision.
Methods beneath the surface
The technical machinery stays where it belongs.
Administrative-data cleaning, survey analysis, public-data integration, spatial analysis, statistical modeling, interviews, evidence review, and reproducible coding workflows are capabilities—not marketing categories.
Defensible
Definitions, sources, assumptions, transformations, uncertainty, and limitations are documented. No proprietary black box.
Proportionate
We do not force a complex design onto a question that needs a straightforward answer—or make a strong claim from evidence that cannot support it.